The Volkswagen Group made its mark in India with the arrival of the ŠKODA brand in 2001, which changed the dynamics of the Indian automotive industry forever. The Octavia, with its premium quality, solid build, superlative technology, and unparalleled performance paved the way for consistent growth of the Czech marque. ŠKODA’s long-standing history and heritage triggered an emotive connect with the Indian audience. Other models that followed the Octavia, like the Superb, Laura, Fabia, Yeti and Rapid only served to strengthen the bond with Indian customers.
Over the last eighteen years, ŠKODA has consolidated its position in the market with its promise of being ‘Simply Clever’. Today, four models – Superb, Octavia, Rapid, and Kodiaq – proudly wear the ŠKODA badge in India. The robust model line-up perfectly suits the diverse needs of Indian customers. Each of these models conveys innumerable customer-centric features, making them leaders in the segments in which they operate. ŠKODA has been entrusted to lead the Volkswagen Group’s ‘INDIA 2.0’ project. There are even more exciting times for the brand ahead.
The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2018, Volkswagen delivered 6.2 million vehicles including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 195,878 people work for Volkswagen across the globe. The brand also has over 10,000 dealerships with 86,000 employees. Volkswagen is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.
Volkswagen, Europe’s largest carmaker, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. Volkswagen currently offers the Polo, Ameo, Vento, Tiguan and Passat in India. At the backbone of all cars (and the many more exciting entrants in the pipeline) is Volkswagen’s extensive dealer network. A workforce determined to provide the best quality services, scripting a long-term success story for the brand in India. The Volkswagen brand has set up 115 showrooms & 113 workshops spanning the entire country. They are not only laying the foundation for a substantial increase in sales, but also doing the groundwork for offering a first-class all-round service, taking customer satisfaction to the highest level.
Audi began operations in India by setting up its own sales company in March 2007. By establishing Audi India, the luxury car manufacturer made a clear long-term statement in the country with ambitious growth plans.
Since its introduction in the country, the brand is today a household name and is synonymous with luxury, design, performance and affluence.
The Audi model range in India includes a wide variety of models that cater to luxury car customers across segments, including sedans, convertibles, SUVs and performance cars. This currently includes the Audi A3, Audi A3 Cabriolet, Audi A4, Audi A5 Sportback, Audi A5 Cabriolet, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi S5 Sportback, Audi RS 5 Coupé, Audi RS 6 Avant, Audi RS 7 Sportback and Audi R8.
Audi has a strong network across the country with 36 showrooms and 40 workshops in 38 cities spread across the nation. This also includes Audi Approved: plus, the pre-owned car business facilities. At present Audi produces the Audi A3, Audi A4, Audi A6, Audi Q3, Audi Q5 and Audi Q7 for the Indian market in its production facility at Aurangabad.
“In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself” – Ferry Porsche.
This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company, and as an automotive manufacturer. Along the way, Porsche follows a plan, an ideal that unites it. It is simply referred to as the Porsche Principle.
The underlying principle is to always get the most out of everything. From day one, Porsche has strived to translate performance into speed – and success – in the most intelligent way possible. It’s no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of the cars that wear the Porsche crest: It’s called “Intelligent Performance”.
Porsche India has developed the sports luxury car segment in India with its range of cars, starting with the iconic 911, the mid-engined 718 Boxster and 718 Cayman, the compact SUV Macan, the full-size SUV Cayenne and the sports grand tourer, the Panamera. All of which showcase exemplary driving characteristics, thoroughbred performance, engineering excellence, attention to detail and exquisite craftsmanship.
This legendary Italian brand has set innovative design trends in the world of super sports cars, manufacturing models with an unmistakably exquisite personality. With the Aventador and Huracán series, Lamborghini has further perfected its innovative statement of style. The clear-cut proportions show both the power and dynamics of which those engines are an expression. In 2017, Automobili Lamborghini launched its third model – the Lamborghini Urus, the first Super Sport Utility Vehicle. This car creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury, and daily usability.
Over the past few years, Lamborghini has fueled the rapid growth of the super luxury and sports car segment in India. To date, there are more than 200 Lamborghini models on the roads in the country With the Urus, Lamborghini is now reaching out to a new set of customers in India.
The brand has been consistently investing in creating unparalleled customer experiences while keeping the market aligned with global standards. The Lamborghini Esperienza GIRO programme has brought together like-minded Lamborghini owners for unforgettable driving experiences in some of the most beautiful parts of India.